who is   Aitana Lopez?

A Virtual Female of Clueless!

The virtual female is a creation of The Clueless, a Spain-based agency.


Aitana Lopez

Aitana Lopez  is Spain's first artificial intelligence (AI)-created model, and looks like a real person.


Who is Aitana Lopez?

Ruben Cruz, Aitana's designer who founded The Clueless, revealed the circumstances that made the company develop this virtual female.


How is Aitana created?

Each day, Aitana is brought to life by a team that decides what she will ‘do’ during a week, which places she will ‘visit,’ and which photos will be uploaded to her Instagram page,.

With Photoshop, design experts superimpose the model at different locations; the photos, on the other hand, are developed using AI.


Aitana's 'personality'

According to Cruz, she is a 25-year-old ‘exuberant’ woman from Barcelona – Spain's second-largest city behind Capital Madrid. Pink haired, Aitana was created as a fitness enthusiast, determined, and with a ‘complex’ character.


Advertising ‘career’

She earns a little over 1000 euros (around ₹91,000) per advertisement, making up to 10,000 euros (approx. ₹9.1 lakh) per month, though the monthly average is 3000 euros ( ₹2.73 lakh), Cruz said.

In fact, the model has been so successful that the firm created a second virtual female influencer called ‘Maia.’ Also, their names are not at all random, as each contains ‘AI,’ the acronym for artificial intelligence.


Who is Aitana Lopez?

The project, however, has been criticised for the ‘highly sexualised’ images of the models. In response, The Clueless says it is ‘simply following the aesthetic already created by the real influencers and brands themselves.’