X owner Elon Musk has criticized advertisers for trying to blackmail me on his own platform in an interaction with the New York Times.
Elon Musk, who has had a tense relationship with advertisers since taking over X (formerly Twitter) last year, has told them to "go f**k themselves".
Musk's comment comes amid a slew of companies, from Disney to Apple, pulling advertising from X over an alleged anti-Semitic post by Musk.
In interaction with NYT, Musk said, "If somebody is going to try to blackmail me with advertising, blackmail me with money, Go f**k yourself. Is that clear, I hope it is… Hey Bob (Iger), if you’re in the audience. That’s how I feel, don’t advertise."
“No, totally. Look what this advertising boycott is going to do, it's going to kill the company and the whole world will know that those advertisers killed the company" Musk added.
The retort by Musk was aimed at Disney CEO Bob Iger who had earlier in the summit said that the association with X was no longer a positive one for his company.
Iger said, “I have a lot of respect for Elon and what he has accomplished… We know that Elon is larger than life in many respects, and that his name is very much connected to the companies he founded or owns.
By him taking the position he took in a public manner, we felt that the association was not necessarily a positive one for us."